Archivos de la categoría: Social Media

Brand Marketers Totally Miss Social Media Influencers

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Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even being reached.

The new report points out a huge disconnect: only 11% of corporate social media budgets are devoted to advertising on blogs and influencer sites. But fully 86% of the influencers these corporate brands are trying to reach are using blogs as their primary publishing platform.

Brands And Advertisers: It’s All About Facebook

The mismatch is pretty clear in Technorati Media’s report. Typically, just 10% of the total digital marketing budget is devoted to a social ad strategy. Of that slice of the pie, 57% gets tossed at Facebook ad buys, 13% at YouTube and another 13% at Twitter’s sponsored tweets. Just 6% is spent on influencers and 5% on blogs.

Beyond Facebook: 7 Social Networks You Should Work For

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If you love social media, Facebook isn’t the only place you can launch an awesome career. In fact, these seven social networks are all amazing places to work—and they’re all hiring, too. Take a peek inside the offices of these cool companies and learn more about their culture, team and extra-fun perks.

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Vine Quietly Adds Verified Badges for High-Profile Users

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It’s not exactly easy to tell if someone is who they say they are on Vine, Twitter’s new video-sharing app. Case in point: There’s an account with the username Vine. Who is it? Hard to tell — maybe it’s run by the company; maybe it’s an unknown, opportunistic individual.

Duplicate usernames and easily faked profiles mean it’s difficult to ascertain the legitimacy of high-profile Viners (if that’s what we’re calling them). For now, our best way to tell who’s who on Vine is if verified Twitter accounts plug their six-second videos, or if they pop up when you look for people to follow via connected Twitter accounts.

Now it appears that Vine is playing around with ways to verify accounts. Rus Yusupov, Vine’s cofounder and creative director, has a Twitter-verified badge-style stamp that looks like this on his profile.